What's changing in AI search: November 2026
The November 2026 update for apartment communities: Zillow inside Claude, Apartment List inside Gemini, a new model for free ChatGPT users, listing apps that may come to Google Search, and separate website controls for AI training and AI answers. Every item links to its source.
What's changing in AI search: October 2026
The October 2026 update for apartment communities: Apartments.com inside Gemini, Google's AI answers reaching billions with ads moving in, profile edits Google can publish on its own, a test of AI summaries in business profiles, and a website setting that can hide a site from search. Every item links to its source.
Google says its search ignores llms.txt, and no other AI engine has said it reads one
An llms.txt is a short summary file for AI tools, placed at the root of a website. Here is how many apartment websites publish one, what Google and the other AI companies have said about it, and what the largest studies of server logs found.
Matching your name and address across listing sites protects what AI engines tell renters
AI engines repeat the name and address they find on your listing sites, so a mismatch can reach a renter as a wrong answer. Here is how often apartment listing sites disagree in our measurements, and what the newest research says about accuracy and rankings.
Three of four AI engines name a community more often when renters ask about what it leads with
When a renter asks an AI engine for a specific lifestyle or amenity, the communities that lead with it are named more often, on three of the four AI engines in our analysis. Here is what our measurements show, why half of apartment websites lead with the same thing, and what the newest research says about how AI engines match a question to a community.
AI engines rarely cite Reddit for apartments, except when renters compare communities
Reddit is a small and shifting share of what AI engines cite for apartment communities, and it shows up most when a renter compares two communities. Here is what our measurements show and what the newest studies say about Reddit in AI answers.