Renters are asking AI where to live. Is it naming your property?
See where AI search ranks your property against your competitors, why it ranks you there, and what to change to move up.
Why it matters
Renters already ask AI where to live.
Every day, more renters skip the search bar and ask ChatGPT, Gemini, Claude and Google's AI search a simple question: “What are the best apartments near me?” The answer names a handful of properties. There's no second page of results to scroll through. If your community isn't on that list, renters may never know you exist.
ChatGPT
Gemini
Claude
Google AI OverviewsGoogle AI Mode“What are the best apartments near me?”
The question renters ask AI
people use ChatGPT every week.
OpenAI, DevDay, Sep 2026people a month see Google's AI Overviews above their search results.
Google, Sep 2026of consumers use ChatGPT and other AI tools for local recommendations.
BrightLocal, Feb 2026properties named in a typical AI answer to a renter's question.
HaloScore measurements, Jul to Oct 2026How it works
Same renter questions. Five AI engines. One number.
“Best pet-friendly apartments near your neighborhood?”
An example: how often each AI engine named your property
ChatGPT54%of answers named your propertyGemini56%of answers named your propertyClaude52%of answers named your propertyGoogle AI Overviews32%of answers named your propertyGoogle AI Mode46%of answers named your propertyEvery month we put the questions renters ask about your area to the AI engines, record which properties each answer names, and turn it into your HaloScore and your rank against your top 6 competitors.
Your competition
See who AI recommends today and why.
- Who wins your renters' questions
- Where you rank against the communities you compete with most, on each AI engine renters use.
- Why they get named first
- What the AI engines say about each of you, the sources they trust, and the facts they leave out.
- How to improve your rank
- A roadmap ranked by impact, sorted by the team that owns each step.
An example: your competitive set this month
- 1Competitor 175▲ 1
- 2Competitor 271▼ 1
- 3Your propertyYou67▲ 3
- 4Competitor 360▼ 1
- 5Competitor 454▲ 1
- 6Competitor 548▼ 1
- 7Competitor 6430
The properties showing up in AI answers today are quietly winning tomorrow's leases, before their competitors even know there's a race. HaloScore measures you and your top 6 competitors on the same renter questions, including competitors you may not be tracking yet, revealed by the AI engines themselves.
What the HaloScore is made of
Four readings. One number, 0 to 100.
An example answer, marked up
Prominence
Where do you land?
When they name you, whether you come first or further down the list.
3rdin the list, on average, when named
Sourcing
Whose word is it?
Which sources they draw on to describe you, and whether those are sources they trust.
88%of mentions cited a trusted source
ChatGPTBest pet-friendly apartments near your neighborhood?
Here are three good options:
12Two other communities, named first
3Your property
A pet-friendly community with a fenced dog run and walking trails nearby.
- Pets: dogs and cats welcome
- Pet fees: not listed
- Rent: from $2,180 a month
SourcesListing siteYour websiteReview site
Relevance
Are you named?
How often the AI engines name your property when renters ask where to live.
48%of answers named your property
Accuracy
Is it right?
Whether what they say about you, from rent to pets and parking, matches the facts.
$2,180rent quoted, and correct
The properties winning in AI search aren't necessarily the biggest or the newest. They're the ones whose information AI can find, trust, and confidently repeat. These four readings measure exactly that.
Get started
What you receive
From your first assessment to measured progress.
- Once, at the start
- Every month
- Every 90 days
Month 1
ChatGPT54%Gemini56%Claude52%AI Overviews32%AI Mode46%AI Visibility Assessment
Your HaloScore, your rank against your top 6 competitors in your market, and how each AI engine sees you.
Month 1
RecommendationsImpact
AI Optimization Roadmap
Every recommendation written for your property and ranked by impact: just what to do, who should do it, and why.
Every month
Share of AI mentions#3 of 7 this month
AI Performance Monitoring
AI search changes month to month, so HaloScore keeps watching: where you rank, your share of AI mentions, and how your roadmap is going.
Every 90 days
HaloScore, quarter to quarterYou +4
AI Visibility Re‑assessment
A fresh HaloScore, what moved and why, updated benchmarks and new recommendations.
Everything your team needs for answer engine optimization (AEO, also called GEO): one assessment to see where you stand, a roadmap to act on, and a reading every month that shows whether the work is moving your rank.
Get startedBuilt to hand off
A one-page sheet for every team.
The full report is there for anyone who wants every number. Everyone else gets one page: a box score for leadership, and action sheets your marketing and website teams can work through, easiest first.
- Leadership: the box scoreYour HaloScore, rank, share of AI mentions and progress, on one page.
- Marketing actionsListings, profiles, reviews and content, each with step-by-step instructions.
- Website & IT actionsCrawler access, structured data and site facts, written to forward as is.
Measured, not modeled
A number you can rely on.
HaloScore asks the AI engines the same renter questions about you and your top 6 competitors, the same way, every month. When your number moves, the market moved, not the questions, so the progress you report is progress you can stand behind.
We never log in to your accounts, and we never promise a ranking: no one controls what the AI engines say. Your team, or a partner you choose, works through the roadmap, and the next reading shows what changed.
YOUR ASSESSMENT WITHIN TWO BUSINESS DAYS
Get ahead of your competition.
Every plan starts with your AI Visibility Assessment: where your community stands in AI search, and how it compares with the competitors you choose.
Your HaloScore: where you stand in AI search
Your rank against your top 6 competitors
A results consultation with a HaloScore analyst
Get started with HaloScore
Tell us about your property and we will be in touch by email.