What is HaloScore
A clear number. A clear reason. A clear plan.
HaloScore is an AI visibility assessment built for multifamily properties. It measures how often, and how prominently, ChatGPT, Gemini, Claude, and Google's AI Overviews and AI Mode recommend your property when renters ask the questions they actually ask. Then it shows you what to do about it. It is the measurement and the roadmap for answer engine optimization (AEO), also called generative engine optimization (GEO).
Which pet-friendly apartments near downtown have parking?
✦AI answer
Here are three good options:
- 1Competitor 1Dog park, garage parking
- 2Competitor 2Pet spa, covered parking
- 3Your propertyAllows dogs, parking on site
From measurement to a plan
Know where you stand. Then know exactly what to do about it.
An example
A clear number
#3 of 7 in your market
8 points behind Competitor 1, measured on the same renter questions.
A clear reason
Google's AI Overviews names you least
It describes your competitors' pet policies in detail and leaves your pet fees out.
A clear plan
One fix, written for your team
What to change on your website, where, and why, with the steps for the team that owns it. Owned by Marketing, low effort.
A ranking tells you where you stand. HaloScore also tells you what to do about it: every gap becomes a recommendation for the team that owns it, with the steps to do it and a growing library of guides behind it. No guesswork, no jargon.
The HaloScore
One number for how AI search sees your property.
Example figures
Relevance
Are you named?
Do the AI engines name your property, and how often?
48%of answers named your property
Prominence
Where do you land?
When they name you, do you come first, or further down the list?
3rdin the list, on average, when named
Accuracy
Is it right?
Is what they say about you right, from rent to pets and parking?
$2,180rent quoted, and correct
Sourcing
Whose word is it?
Which sources do they draw on to describe you, and are they sources the AI engines trust?
88%of mentions cited a trusted source
It runs from 0 to 100, and it is measured, not modeled. We ask at least 30 real renter questions about your address and the neighborhoods around it, on five AI engines, and record who gets recommended. Your competitors are measured the same way, on the same questions, so when your number moves, the market moved, not the questions.
Your property is #3 of 7, 8 points behind Competitor 1. Google's AI Overviews names you least, which makes it the first place to look.
Your competitive set
- #1Competitor 175
- #2Competitor 271
- #3Your property67
- #4Competitor 360
- #5Competitor 454
- #6Competitor 548
- #7Competitor 643
What moved
Where the gap is
AI Overviews names your property in 32% of answers. Competitor 1 is named in 54%. The full reading for each AI engine follows in the report.
See it
Your first page, at a glance.
Every assessment opens with the verdict. Every number behind it is in the pages that follow, down to the questions and the answers.
- Your HaloScore and rank0 to 100, your position among your top 6 competitors in your market, and your share of AI mentions.
- The verdictWho leads, by how much, and the first place to look.
- Your set, side by sideEvery property measured on the same answers.
- What movedYou and your competitors, since the last reading.
- Where the gap isNamed from your own data, never a generic tip.
An example
The core product
Everything you need to get named more often.
- Once, at the start
- Every month
- Every 90 days
Month 1
AI Visibility Assessment
Your HaloScore, your rank among the competitors you choose in your market, which AI engines name you and for which questions, and how ready your property is to be found. Usually delivered within two business days of ordering.
Month 1
AI Optimization Roadmap
Recommendations written for your property, prioritized for impact and sorted by who does the work, your marketing team or your website team, so you can hand them straight over.
Every month
AI Performance Monitoring
AI search changes month to month, so every month you get a short update: where you rank, your share of AI mentions, where your recommendations stand, and what changed in AI search.
Every 90 days
AI Visibility Re‑assessment
Every 90 days, a fresh assessment: your new HaloScore, updated benchmarks, the wins and setbacks, and new recommendations.
An assessment to see where you stand, a roadmap to act on, and a reading every month to show whether it is working.
See pricingThe AI engines we measure
Built for impact.
ChatGPTOpenAI's assistant, used by 1.2 billion people a week.
Google GeminiGoogle's assistant, built into Android and Google's apps.
ClaudeAnthropic's assistant, on the web and in its own apps.
Google AI OverviewsThe AI answer above Google's search results.Google AI ModeGoogle's conversational search, used by more than a billion people a month.There are dozens of AI assistants. We measure five of the most widely used, and what a renter using the free version sees. We review that list every quarter as AI search changes, and tell you when it does.
Getting started
Onboarding, made simple.
Getting started takes a few minutes. All we need is:
We do the rest, and your AI Visibility Assessment usually arrives in your inbox within two business days.
Get started